“Brain Wealth” is the recognition that cognitive health is not a static trait we are born with, but an asset we build, maintain, and protect over a lifetime. Your brain is the body’s most metabolically demanding organ, accounting for roughly 20% of your daily energy expenditure despite representing only about 2% of your body weight. Because it is so active, it is uniquely vulnerable to metabolic stress, yet also uniquely responsive to the daily investments we make in its environment.

By adopting a “life-course” approach to nutrition and daily habits, you can build cognitive resilience, protecting your brain against the inevitable wear and tear of aging.

The Neuro-Nutrition Foundation

To build brain wealth, you must provide your neurons with the raw materials needed to maintain structural integrity and functional efficiency.

• Structural Fats (The Omega-3 Advantage): Your brain is nearly 60% fat. Docosahexaenoic acid (DHA), an Omega-3 fatty acid, is the