In this bad economy, there are many
businesses that are folding and closing for good. But there are plenty of
recession-proof businesses out there; it is just a case of finding the right
niche. For example, everyone needs storage, and therefore storage facilities
thrive in all kinds of economies. People still get married, so any business
that is directly related to the wedding industry is typically still doing well
in this bad economy as well. And, no matter the hard times, people still want
to look beautiful. So, it goes without saying that beauty salons thrive in bad
economies as well.
So, if you happen to have a good eye for beauty and are friendly and personable, getting into the beauty salon business might just be for you. Between the years 1998 and 2018 alone, the number of beauty salons that opened in the UK grew by more than 25%. Day spas are also a very popular business that do well in bad economies, so installing a spa in your salon will likely increase the success that your beauty salon sees.
Once you have completed the necessary
courses and training to become a salon owner, you will need to find out about
the necessary permits. If you decide to go into the day spa business as well,
there will probably be extra training and certification that goes along with
that, depending on your location.
In order to have a successful beauty salon
or day spa, you have to have the ability to completely satisfy your customers.
Make sure that they are happy each and every time they leave your salon.
Remember too that word-of-mouth advertising can be the best, or the worst, type
of advertising. You want to be sure your customers are only saying good things
about your salon. …
Marketing your new beauty salon is an important task, and how well you do it will be crucial to your success. We asked Janette Vince a well-established London beauty salon owner how she successfully markets he business. Here are her top ten :
Invest in a professional website
In the beauty industry image is
everything and this applies to your website too. Having a poorly designed
homemade website will give potential customers the wrong impression about your
Harness the power of email marketing
Email marketing offers one of the most
cost-effective ways to increase your bookings through repeat customers.
Email marketing is very quick and can be
used to help fill appointment slots at fairly short notice if you’ve had any
cancellations or are quieter than normal.
Have a virtual tour of your beauty
A good way to attract first time clients
is to invest in a virtual tour of your beauty salon and its facilities. This
will show potential customers exactly what you can offer and give you an
advantage over many other local beauty salons.
Think about how you can use video
Video marketing is big business these
days and having videos on YouTube is a great way to boost your beauty salon
You could upload video introductions of
your staff or perhaps show a series of before and after clips (with your
client’s permission of course).
Get involved with social media
One of the keys to online marketing is
to be visible where your target market is. If you think your clients are using
Twitter and Facebook, then get your business on there too. These social media
sites can be a great source of referrals for your beauty salon.
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